A business built around your life and season, with your specific goals in mind, and me as your strategic partner to get you there.
Weekly, fully personalized, one-on-one proximity coaching with a personal brand messaging and positioning expert. (Aka me.)
30 minutes, free, just to see if we're a fit.
Doing this alone has a ceiling. So does being inside a mastermind or group container.
You can do this the hard way by yourself for a while. Ask ChatGPT or Claude and get a lot of answers. Ask in a group chat or a hot seat call. Just post the content, throw spaghetti at the wall, and hope. It works, until it doesn't.
Being in a mastermind is cool, I'm in one myself, but having a lot of women asking questions in the same thread and on the same call, all needing feedback on different things, sometimes isn't what you need for the season you're actually in.
Here's what actually breaks that ceiling.
Having someone in your corner every single week who knows your business specifically and is in it with you.
Identity, offers & leadership. Someone's taken the time to understand the full picture of it all, and gets crystal clear on your specific zone of genius.
Positioning. Combining all of that into something that lets you stand out in the market.
Messaging. Turning that positioning into words your ideal client actually understands.
That's what gets you from where you are right now to the level of sales you want to be making.
βI know firsthand from investing over $30,000 in mentorship before I ever made any real money that I would definitely not be where I am today had I not invested in mentorship early in my journey, when I did.
We all know...
Built around YOUR goals and YOUR needs
It needs to be built for the business you actually want to build, not a template everyone's getting. Do you want Instagram or LinkedIn? Calls or async? Events or fully online? A group container one day, or one-on-one only? These things matter.
Someone who sees your blind spots
Offers, assets, and content all get a second pair of eyes. Mine, and direct feedback, because I can see what you're missing.
Built around your real season
A mum mid-nap-schedule and someone with no kids have different capacity. Someone mid-house-move has different capacity than someone who isn't. Yours gets built around the capacity you actually have.
Someone who holds the momentum
Let's be real, life does life sometimes. Some weeks your brain's too overloaded to even think about any of this. That's when you need a mentor who still sees your 20K version and holds you to that momentum, so nothing slips. Not because you're failing. Because you're human.
Doing it alone means guessing. Doing it with someone in your corner means knowing.
Exactly.
It's me and you, working on this. Fully personalized.
One-on-One Onboarding Call
1. You submit a detailed intake form: your offers, your pricing, your positioning, your sales process, all of it.
2. We get on a call to find exactly where the money's being left on the table, alongside the identity and nervous-system-capacity patterns that have been holding you back.
Monthly 1:1 Strategy Call
First week of every month, we look at all of your data and go through what's actually working, how to double down on it, and what isn't, and how to change it.
So the month has a plan built on what's actually happening, not a guess.Ongoing Voice & Text Support
You have direct access to me every single week, to ask any question through voice or text the moment it comes up. No sitting on it, waiting for a call on the calendar.
So momentum doesn't stall out waiting for a call on the calendar.The Weekly Check-In
Think of the check-in form you'd send a fitness trainer, but for your personal brand and your business.
βA form I personally read and respond to, every single week, no exceptions.
So I'm always in the loop on your business, even between calls.Have a look at what the weekly check-in actually looks like.
This is the real form, scroll to see it. You fill this in every Sunday, and I read every single one the week after and send you my feedback with the specific things you need to be focusing on.
Weekly Check-In
Step 1. This week
Step 2. Wins to celebrate
Step 3. Your four freedoms
Time Freedom
Financial Freedom
Location Freedom
Mental Freedom
Step 4. The full picture
Visibility
Step 5. How I can help
Free SOS Calls
I do have boundaries, that doesn't mean unlimited calls a month. What it means is, if you're going through a genuinely difficult challenge, or something time-sensitive comes up and you feel like you need help on a call, you can simply book another one. Free of charge.
So the boundary is real, and so is the support when it actually matters.To be crystal clear, this isn't a course you buy. This is me and you, working on this. It's 100% personalized to you, from the first form you fill out.
This is for you if...
You're in the hardest stretch
You're establishing or maintaining 1K to 10K, or 10K to 20K months, the stretch that's equal parts mindset and strategy. You don't need another framework. You need someone checking your work, and your head, every single week.
You want to be known, not just answered
You're tired of generic advice that ignores your actual life. You want someone who asks about your season and your capacity, not just your business questions, because that's usually where the real blind spots hide.
You're playing the long game
You're not chasing a quick cash injection. You want a business that's still standing, still making real money, years from now, built around a life you actually want to keep living, not one you're enduring.
Not sure yet? That's what the call is for.
This isn't for you if...
You want a copy-paste course
If you're looking for a "million-dollar framework" you can run without using your own brain or your own voice, this isn't it. Everything here gets built around you specifically. There's no template underneath it to copy.
You want a shit sandwich
I'll tell you plainly what I think is holding you back, with love, but I won't cheerlead you while you play small. This is for self-aware women who actually want to be coached, not applauded for staying comfortable.
You want overnight, at any cost
I can teach a cash-injection strategy if that's genuinely what you need. But this container is built for a sustainable business still standing, still making real money, years from now, not a burnout sprint dressed as ambition.
I like things simple and to the point, so I filter
everything I do through four freedoms I run my life on.
I filter every single client's business through this too, not just my own.
- βI once built a business that made great money, structured for someone who wanted to be in front of a screen 24/7. That wasn't me, and it burned me out.
- βNow I work about 25 hours a week, protect real offline time with my partner, and build every client's business around the season and capacity they're actually in, not a generic model everyone gets handed.
There's no point grinding until you hate your life. There's also no point ghosting your business to "enjoy life" with no structure either. It's about the actual balance that works for you specifically.
Here's the actual story.
I studied law in Brazil, but while staring out my office window on a sunny day, I realized I was not going to spend my life stuck inside a building. So I left.
For 4 years, I spent six months in Switzerland working in hospitality and tourism, and six months doing marketing remotely while traveling the world, across agencies, educational platforms, UGC, brand partnerships, and travel writing. After the pandemic, I went fully remote and worked with big international brands, banks, agencies, and tech companies on their communication strategy, basically translating complex expertise into wording their clients would actually understand. The throughline was always knowing exactly how to position my background to get exactly what I wanted, and that's what I'm here to do for you.
I got into coaching totally by chance, after taking a certification through Mindvalley, mostly to get coached myself. I had to coach people to graduate, and found out during the training that I loved coaching more than I expected to, and people were getting insane results.
I started with high-ticket freelance coaching, then moved into personal brand messaging and positioning, since that's always been my actual zone of genius. That business exploded to 100K in sales in under six months, no website, no sales page, just rock-solid messaging and positioning to back it. Clients got their first 10K months, their first 20K months, even 30K months, spoke on stages, ran retreats, wrote books, and landed high-ticket clients on repeat, because we built their businesses around them specifically.
Mastering positioning and personal brand works no matter how you structure your business, because the skills are the same. They're the skills that get you everywhere you want to go. Trust me, I should know. I once got hired as a ski instructor in Switzerland without speaking German and without knowing how to ski. I was actually great at it, got hired back for 3 seasons. WTF is life? Lol.
Here's the honest part: that same business burned me out, because I built it for someone who wanted to be in front of a screen 24/7. That isn't me. So I stopped taking on clients to restructure it and create offers that feel fully aligned. This is one of them. Now I work about 25 hours a week, and fully disconnect the rest of the time. That's the real, lived reason behind the four freedoms you just read.
Three years of coaching now, and every single one-on-one client I've worked with has become a close friend. Is there any better friend than the one who helps you make more money? Lol.
Everything a business actually needs, in one place.
Below, you can see a clear picture of everything that I believe it takes to build and maintain a sustainable and scalable personal brand business.
The real foundation that will make or break it for you. All learnable, and all part of what we work on together.
The transferable skill underneath all of it
Every single thing we work on together comes back to the same core skills: messaging, positioning, storytelling, human connection. I teach them on purpose, out loud, so you understand why something works, not just that it worked once.
My own line for this: I don't want to create minions. I want you fully capable of doing this without me by the time we're done, because that's what actually respects the money you're paying me.
Basically, anywhere you're talking about your work. This is how you never feel confused again when somebody asks you, "What do you do?"
Book Your Personality Match CallThis isn't a curriculum you work through once and outgrow. It's an ongoing monthly relationship: as your business changes, so does what we work on. Nothing here expires, and nothing here is generic.
Don't just take it from me.
"Just do the fucking thing without overthinking it. That's the biggest thing I still carry with me."
I was so new into the game, with no direction of how even to start. Alicia gave me something I didn't know I was lacking: confidence in just trying something even when I didn't think I could do it. Like starting a membership, Align Tribe, that had 12 women inside within the first 2 months together. It still holds a special place in my heart when I look back at how rookie I was, and how I didn't see my own potential. But Alicia did. She has a way of showing you different angles on your content and never overcomplicates it. If you're on the fence about joining this offer, just get clear and honest with your goals, even if you're not 100% sure how to get there. Make sure you stay the path long enough to see it through.
Two ways in.
Spots are confirmed by application and a Personality Match Call. This is my closest proximity container, so I like to vet who I work with to make sure this is actually the best fit for both of us. I only accept people I truly believe I can help.
6-Month Container
Billed monthly across 6 months.
Pay in full and save €500 total- Monthly 1:1 strategy call
- Weekly voice & text support
- The weekly check-in, read and answered personally
- A real look at your data, every month
12-Month Container
Billed monthly across 12 months.
Pay in full and save €1,000 total- Everything in the 6-month container
- A full year to build past the hardest stretch, not just through it
- The lowest per-month rate of the two containers
Prefer to apply directly instead of booking the first call?
Fill out the application hereIn the first month of every quarter, I run a Quarterly Sprint. That's a 1:1, 6-week intensive where we get crystal clear on the messaging and positioning for one of your core offers, and plan your next 90 days in business. That's the perfect way to test drive working with me one-on-one before you come into a longer container.
Stop building this alone.
One 30-minute call to see if we're a fit.
Book Your Personality Match CallFree. 30 minutes. No pressure, just a conversation.
Join Our Free Trial
Get started today before this once in a lifetime opportunity expires.